Market Sales Representative - Pittsburgh PA Market - Electronic Message Center Digital Signage

Location US-PA-pittsburgh
Sales (inhouse & outside) - Outside Sales
# of Openings
Position Type
Regular Full-Time


Territory:  Pittsburgh Metro Area



Watchfire Signs is an 85+ year old company that is rapidly growing as an industry leader in the cutting edge technology of digital LED signs.  Our electronic message centers (EMCs) are designed for 24/7 outdoor signage use in all weather conditions.  These cutting edge outdoor LED displays may be as small as a time-and-temperature sign at a local bank or as large as 15'x50' and beyond.  Our on-premise division sells to sign companies and dealers who re-sell our EMCs as a portion of a complete signage / business identity package for their customers.


Vertically integrated, Watchfire does everything from product engineering and circuit board assembly through final product integration and calibration. Post-sale, we provide world-class technical service and support.  This allows us to sustain our position as the quality leader and the premium provider in our industry.


Based in Danville, Illinois, Watchfire offers comprehensive benefits including 401K with company matching, affordable health & dental insurance, paid time off in year of hire, continuing education assistance and career advancement opportunities.  We have been an employer of choice for decades, offering an opportunity to work in an entrepreneurial environment where decisions can be made quickly.


A market sales rep is responsible for quickly following up on EMC leads generated by Watchfire marketing efforts (website, search engine ads, email campaigns, outbound calls, etc.).  This role is also expected to uncover opportunities on his or her own thru on-site visits, phone calls and referrals.  This role must work closely with local sign company sales reps visiting end user prospects and providing on-site demonstrations and presentations to help win opportunities.  This position reports to a regional sales director but also receives guidance, direction and mentoring from an overlapping territory manager. 


Watchfire provides each market sales rep with the tools necessary to be successful.  Where other field sales people might consider themselves lucky to have a sub-compact company car, Watchfire's market sales reps are driving the industry's finest demonstration vehicles with actual full-size operating signs onboard.  A professional base salary is combined with commissions for exceeding base sales goals. 


It is required that a market sales rep live within the assigned market.  This position will require overnight travel less than 20% of working time.


Territory:  Pittsburgh metropolitan area and surrounding western Pennsylvania area



  • Quickly follow up on all EMC leads generated by Watchfire marketing efforts.
  • Uncover opportunities on his or her own through on-site visits, phone calls or referrals.
  • Support local sign company sales reps in their sales presentations to end user customers through on-site sign demonstrations and expert consultation on LED sign features and benefits as well as Watchfire competitive advantages.
  • Keep the overlapping territory manager informed of all sales opportunities, sign company developments and competitor activities.
  • Utilize CRM tools to record activity and manage sales pipeline.


NOTE: Overnight travel less than 20% of working time.

Required Education/Qualifications


  • Possess and maintain a valid driver’s license and be able to rent vehicles.
  • Live within the territory STRONGLY PREFERRED; very close proximity required.
  • Willingness and ability to fly as needed to accomplish territory goals or as required for trade shows and company meetings;
  • Maintain physical ability to do moderate lifting and to complete the moderately demanding physical activities required in the job;
  • Proficiency in the key Microsoft programs; Outlook, Word, Excel, and Powerpoint;


  • Legal authorization to work in the US required.  We will not consider candidates who need sponsorship, now or in the future, to be legally employed in the US.  No H1B, OPT, CPT or other “temporary work authorization” candidates will be considered.



  • 2+ years demonstrated experience in the outdoor electric/electronic sign industry (sales or service).
  • 2+ years physical product sales experience;
  • Bachelors or Associates Degree in business, sales, electronics or related fields;
  • Familiarity with sales force automation (SFA) or customer relationship management (CRM) software, ideally



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